Online Business Radio at Blog Talk Radio with JasonDerr
Cold Calling VS Social Media
This is a very interesting debate that is going on in the sales world. Many people are seeing much success and even more success then cold calling. People generally hate cold calling. I know because I do not want to do. I am hoping that I will not have to do it for the career in sales. I like to be the one who says “I never had to cold call.” but I know I will have to do it at some point soon. Why? Because my social network is small at the time of this post.
Social Media is powerful when you have a large network of people. Another words if you popular as person then you will be social media genus. Correction, sometimes you will be more successful than the average person. I know some popular people that just fail at social media.
So what is the debate?
The debate is whether you can do sales without a single cold call? or Cold Calling is dead.
I have learned that there is sales teams who do not do single cold call while others are doing 30 to 60 calls a day. Both companies are successful and making sales. But which one is more on the ROI is everyone’s question.
Is Social Media a ROI?
I have been reading, listening, and watching the sales world for the last 5 years as the social media keeps growing and expanding. I am learning more and more the power of social media when it comes to sales. One of the benefits of the social media sales is that the the vendor and client line is blurred. It is almost personal. People like to work with people are fun and exciting and personal. Companies are find that social media is more direct and personal than a cold call. A cold call is over an inconvenience for everyone.
Before I got into more about this debate let us talking about what I mean is Social Media Sales. Social Media sales is the use of twitter, facebook, linkedin, or any other social site that you know your customers or clients are located. Now it does not include plain advertising. This is more that you comment on someone’s status , or tweet, or dealing with an upset customer. Social Media is that back room dealing in business. Not everyone is on it or understands. Which is good because that means there is a large area’s of growth.
Getting back to the question. Is it ROI? How much time are you using social media. If you are promoting, and contact people in just hours a week that is a good ROI. But if you are spending more than 10 to 30 hours on the social media then I think you start losing ROI. But what is the ROI on cold calling. One salesperson I spoke with does 50 calls a day. That is 250 calls a week. It probably takes him about 5 hours to do. But the key thing is if you are good at getting referrals from cold calls then it is worth alot in ROI. Honestly, from what I can tell, cold calling is a skill that you need to work on. You can not expect to be the best at cold calling after you have practiced or read about it. It takes experience and you will have to get hung up on alot before you can be good at it. From what I have learned.
So is it a good ROI? Honestly, you have to try it out.
I am going to do experiment with Social Media.
I will be getting the Professional Sales account on Linkedin to see how this is going to affect my ability to get sales and build my network. After 30 days I will be doing 50 cold calls a day in the month of march. At the end of this experiment I will report back on what was the best ROI. I will detail my hours I spent and how much I spent doing it all.
Feel free to add me on linkedin, follow me on twitter @JasonDerr, and remember to stop back at JasonDerr.com for more interesting information about sales.